When you’re learning coding and want to become a web developer, what are the best tools to use? If you want to build full-scale websites for clients as a freelance web developer, for example, you can save a ton of time with a few off-the-rack solutions. There’s no need to feel bad for not building everything from the ground up – quite the opposite. What’s more important is that you understand how they work under the hood.

One of the best, most powerful tools you can use is WordPress. You can easily use it to build amazing websites incredibly fast, even when you’re new to coding. With WordPress, you have practically unlimited possibilities to build any type of website you want. It scales really well, too, so you could use it for bigger projects as well.

That being said, in this post I’ll walk you through a few of the best reasons to use WordPress for web development. Trust me, if you’re not using it yet, it’s something you need to learn. You can start using it right away to speed up your work and to deliver beautiful websites to your clients (or to yourself!).

Keep reading!

Here are a few related posts for you:

  • 5 Big Benefits of Starting a Blog About Programming
  • 10 Quick Steps to Setup WordPress After Installation

Please note: This post contains affiliate links to products I use and recommend. If you choose to purchase using these links, I may receive a small commission for referring you. But please, only buy products you believe will help you achieve your goals faster. Thank you for your support!

What is WordPress?

WordPress is a Content Management System (or CMS) first released in 2003 as a platform for blogging. Since then, it has grown into an incredibly powerful and customisable CMS for creating websites of pretty much any kind.

In fact, WordPress powers over 25% of the top 10 million websites around the world as we speak! Moreover, it’s the single most popular CMS in the market, with a staggering market share of almost 60%.

Now, WordPress comes in two different versions. Heaps of bloggers choose the WordPress.com version. Their blog URLs are something like

myawesomeblog.wordpress.com

Thus, their blog points at the wordpress.com domain. They don’t really own the traffic or their content.

The other, more profesh alternative is the self-hosted WordPress.org software. It allows you to install WordPress on your own web hosting account. You can then register a domain name of your choice and your website URL would be something like:

mygreatwebsite.com

The self-hosted WordPress.org software gives you full control over everything. In this post, I’m referring to this version whenever I’m talking about WordPress.

Here’s a more detailed article about the differences between WordPress.com vs WordPress.org if you’re new to WordPress.

But why it is that it’s become such a big player in the market? What makes it so awesome and what sorts of projects can you build with it?

9 great reasons to use WordPress CMS for web development and client website projects as a freelance web developer

What can you build with WordPress?

There are plenty of reasons why WordPress speaks to such a vast, diverse market. Simply put, it offers an efficient framework for several different types of website projects, such as:

  • Blogs
  • News portals
  • Company websites
  • Discussion forums
  • Personal homepages
  • Social media and networks

It really is an incredibly versatile tool for any web developer these days. The best part is: The gigantic market also means that there are plenty of jobs available for WordPress developers and designers.

Thus, if you’re planning to become a freelance web developer, WordPress is the perfect tool to specialize in. Trust me, you won’t run out of work anytime soon.

Why is WordPress so popular?

WordPress has countless of awesome features that make it so insanely popular. Now, using WordPress or any other CMS for building websites divides opinions among web developers. Some feel like it’s “cheating” when you’re not coding everything from scratch.

But the truth is: the demand for WordPress websites is huge nowadays. If you build every website from the ground up, your prices will be too high for most clients out there. If you want to build websites for other freelancers or small businesses, you can’t offer competitive pricing to them.

Of course, you still need to learn how WordPress works under the hood. That’s the only way to understand how you can customize the system to fit your clients’ needs.

Alright, let’s just right into some of my favorite reasons to use WordPress:

Reason #1:
WordPress saves you time

First and foremost, learning the basics of WordPress is easy. And the payoffs are great – you’ll be able to build websites much faster.

The thing with WordPress is that it’s almost like a shake-n-bake mix. Since most cake batters have the same ingredients anyways, why not use a ready-made mix off the shelf?

Much like a delicious cake mix, most websites use similar tools, too. Just like any other website you use, WordPress too uses the universal front-end languages and tools:

The back-end functionalities are based on PHP.

These four languages give you a solid foundation for building any type of WordPress website. Thus, you need to know how to use them but you don’t have to build everything from scratch for every website you create.

So, instead of taking baby steps towards launching any given website project, you’ll be able to take bigger leaps and get your projects on their feet faster with WordPress.

Reason #2: 
WordPress is very easy to use

This is one of the top reasons to use WordPress for client projects. First of all, WordPress is super easy to use for anyone with some coding skills.

But furthermore, your clients will also benefit from WordPress. Some clients want to be able to update their websites themselves. They might want to publish new blog posts or add a new paragraph to the home page, for example.

Now, if you’re freelancing, you don’t want a dozen emails every day where your clients ask you to add a sentence to their website. This is not only unnecessarily inefficient, but it’s more likely that the websites don’t get updated in the first place.

WordPress is easy to use for both you and your clients. They don’t have to contact you every time they want to adjust a few details. Hence, you can use your valuable time for more productive tasks.

Reason #3:
WordPress is 100% free to use

That’s right! You’re free to use WordPress and all the awesome tools it offers without spending a dime. It’s an open-source project with thousands of developers contributing to improving it constantly.

When you’re building a website, you obviously need a domain name and a web hosting account. There are dozens of great providers to choose from – I use Bluehost for my blogs.

Most web hosting providers offer an automatic WordPress installation tool, too. But you can also download the WordPress software for free at WordPress.org. Then, just link you installation to a database and you’re all set.

For more details, check out my post on how to install WordPress manually.

Reason #4:
WordPress is highly customizable

When it comes to creating a website for a client, nailing the design is just as important as getting the technical features right.

With WordPress, you have practically unlimited possibilities to be creative. You can customize and adjust the look and feel of your website using pre-made WordPress themes or creating one of your own. They allow you to customize page layout, menu structures, color, fonts, backgrounds, and much more.

There are hundreds of beautiful, free themes to choose from. And if you can invest a few bucks in a paid theme, you’ll get even more powerful customization tools to use. Here’s a helpful post for finding the perfect WordPress theme for your website or blog.

Apart from customizing the design of your website, WordPress also allows your to add new features and functionalities. That’s where plugins come into the picture. Again, there are thousands of free plugins you can use right away.

But bear in mind that plugins come from third parties. They aren’t necessarily compatible with your WordPress theme (or with each other!). Therefore, make sure you really need a certain plugin and test it thoroughly before installing it. Check out these 10 powerful WordPress plugins to get started!

Reason #5:
WordPress makes SEO easy

Speaking of search engine optimisation (SEO), WordPress offers a variety of different tools for making sure that your website can easily be crawled by search engines and included in their search results.

When you’re launching a website, you surely want to attract visitors and relevant traffic to your page, so SEO is a major issue you should focus on.

And if SEO isn’t your forte just yet, don’t worry. There are plenty of free plugins to choose from that will help you out from day one.

You can start by checking out my post on how to use the Yoast SEO Plugin for your WordPress website.

Recommended: How Do Search Engines Work Exactly?

Reason #6:
WordPress is responsive and mobile-friendly

Websites created with WordPress are responsive, meaning that they look good on any device you use to visit them.

So, regardless of whether you’re sitting in front of your desktop or using your phone to view a web page, the layout will adjust to your screen size.

Considering that around 50% of all traffic on the Web is mobile-based these days, responsiveness is a big deal in web design and development. And the share is only growing.

Reason #7:
WordPress is scalable

My first WordPress website was just a simple little project that didn’t exactly attract massive traffic from all over the world.

But how about using WordPress for a big news website that perhaps has millions of hits every day or at least on a weekly level? There are plenty of good examples of sites created with WordPress that need to work on this kind of scale, like CNN, for instance.

Other good examples of big names relying on WordPress are Sony MusicMTV NewsTechCrunch, and Fortune.

Reason #8:
WordPress has a huge global, supportive community

Whenever you need help with your website for some reason, anyone with skills in PHP and MySQL can lend you a hand to solve problems concerning back-end functionalities.

When it comes to front-end challenges, basic knowledge in HTML and CSS alone will get you pretty far. Here’s a great book to get you started.

Since WordPress is such a widespread and popular framework on a global level, there’s a huge community out there to support you when you’re having trouble making things work then way you intended.

Whatever problem you may have, it’s highly likely that someone else has struggled with it already and posted it on a forum somewhere. And if not, feel free to do so yourself!

Reason #9:
WordPress supports multiple content types

Professional-looking, easy-to-use websites contain various different sorts of content.

With WordPress, you’re not limited to writing blog posts and attaching an image to them. Instead, you can enrich your visitors’ experience by adding more diverse media onto your web page.

Perhaps you’d like to add a video, or some audio? No problem!

Or maybe you wish to embed some content from other platforms, like Instagram photos, Tweets, Youtube videos, or Soundcloud audio? WordPress will make it work!

Final thoughts: Top reasons to use WordPress to build websites

All in all, WordPress offers an amazing set of tools for building professional websites fast. If you’re just getting started with web dev, it’s definitely a valuable asset to have in your toolbox.

Depending on what you wish to create with coding and web dev in the future, WordPress is worth giving a try. It allows you to build all kinds of different websites for a wide variety of clients. And since you’ll be able to build everything by yourself, WordPress is one of the best tools for freelancers.

Ready to learn how to use WordPress? Awesome! Here’s the course I used to learn how to build WordPress websites:

I spend a couple of months practising and building mockup projects for my portfolio. At that point, it felt like the right thing for me, so I decided to quit my job. I slowly started working on small projects and gradually build a steady base of clients. And just a few months later, I had to start turning down freelance jobs because I had too much to do.

Needless to say, the course paid itself back quicker than I expected – and I’ve never been short of work.

And yes, I’ve never looked back either. Freelancing and WordPress are paying my bills and I’m feeling happier than ever with my job. I have much more time I can spend with friends and family – and I can work remotely whenever I feel like traveling. Not too shabby!

Of course, WordPress isn’t necessarily the optimal choice for everyone. Whenever you use a development framework in general, you’re giving up a portion of the power and control you have over the different aspects of the development process to someone else.

Here are a few hand-picked articles you might want to read:

If you enjoyed this post on great reasons to use WordPress, just drop me a line in the comments below! Are you using WordPress yet? What do you think about it?

P.S. If you found this article helpful, please share it with others, too! Thanks!

Happy wordpressing!
– Mikke

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